For the Love of Advertising
I have been directing commercials for years. Yes. Many years. Most of my commercials are comedy. Kind of quirky comedy. Well… About the casting, I prefer antiheroes to regular heroes. Why? Antiheroes are more interesting. More lovable. Precision casting makes my life easier. About my storytelling; less is usually more. Some call my style deadpan, minimal, but… lovable. Director Olli Rönkä