“It´s all the same story. People try to survive in the world they were born.”
-Aki Kaurismäki.
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Snellman roadtrip – Bronze award at the finnish Voitto advertising gala 2019
Director of the year in Finland 2019
For the Love of Advertising
I have been directing commercials for years. Yes. Many years. Most of my commercials are comedy. Kind of quirky comedy. Well… About the casting, I prefer antiheroes to regular heroes. Why? Antiheroes are more interesting. More lovable. Precision casting makes my life easier. About my storytelling; less is usually more. Some call my style deadpan, minimal, but… lovable. Director Olli Rönkä